In some sectors of the industry, natural cosmetics have been used, which although it does not involve animal testing or cruel treatment, it does involve the use of animal-derived ingredients. Such is the case with beeswax, lanolin, elastin, propolis, and hyaluronic acid. Natural cosmetics are undoubtedly an improvement over industrial cosmetics in terms of environmental care, but they still generate an impact that makes it difficult to have truly sustainable cosmetic products. A more nature-friendly option is vegan cosmetics, which are part of a broader movement known as veganism. Contrary to what many people think, veganism is not just about food, it is a philosophy applied to all areas of life, including clothing and personal care. To fit into this philosophy, vegan cosmetics are mainly based on plant and mineral-based ingredients. Perhaps the biggest advantage of vegan cosmetics is that, due to the natural origin of its ingredients, it is ideal for sensitive skin. In addition, the active substances of plant-based ingredients tend to have longer-lasting effects than those of animal or industrial origin. To this are added all the beneficial properties identified by herbal medicine for general health care. Another great advantage is that vegan cosmetic ingredients do not require much processing, which means that these products are more accessible than traditional or large brand cosmetics. At Hortú, we are aware that our actions and consumption habits not only define our lives but those of future generations. We also know, for example, that having good nutrition and looking good without affecting the environment is possible if we choose the right products. That is why in our store, you can find a wide variety of vegan cosmetics, from soaps and body creams to exfoliants and masks for facial care. After all, human beauty does not have to be at odds with nature