One of the biggest contributors to plastic pollution on the planet is currently sponsoring the World Conference on Climate Change. Curious, isn‘t it? And keep in mind that they not only contribute to plastic pollution in a few countries, but to the entire planet!

Does Mr. Fernando Gonzalez-Olivieri, CEO of CEMEX, really believe that his proposal for electric trucks will make a difference? That won‘t capture even half a gram of CO2. It would be better if he just raised his finger and put a bow and a smiley face on it. Because with that proposal, he is not providing a solution to the damage and I would like to know what other immediate actions he will take to make the CO2 that he has already emitted into the atmosphere return to the ground and stay there? The solutions already exist, they just have to make the right decision and implement it as soon as possible, that is, by 2023.

The situation we are experiencing requires drastic and immediate actions. The energy and creativity of leaders must focus on seeking new economic systems that change the dynamics of the market and that mainly protect the environment and therefore our future. I don‘t see any leader who understands that this urgent change is very holistic and that we have to think about: economy, production, consumption dynamics, suppliers, sales, etc... it‘s about changing the entire commercial dynamic and slowing down the economy in record time. I believe that it is possible, we just have to get the ball rolling and find the solution before it‘s too late.

Environmental summits have been taking place for years, since around 1972; scientific information on global warming has existed since the early 90s; concrete proposals for all countries on energy and development came with the Paris Agreement in 2016. So there are no excuses for these environmental delays in 2022, this information is not new, it has been around for years but has never been given enough importance, probably because our leaders leave their homes and don‘t see the melting, flooding, or crops and biodiversity lost due to climate change and it‘s easy to believe that we‘re still okay. The sad thing is that in the coming years, the most affected will be the always vulnerable population, which has contributed the least to this problem, and in the following years, none of us will be exempt.

Migrating to electric fleets by 2030 is called greenwashing and is not a real commitment to what the world needs today. If we continue with these proposals, we will be leading humanity down the road to collective suicide. I have faith in the leaders who are there and I believe that there will be someone who will come out to propose and demand real and radical changes. Meanwhile, I‘m going to sit back and enjoy the show and wait to hear Coca-Cola‘s proposals before the end of the #cop27, but what our leaders are proposing so far is just trying to cover the sun with one finger.